Since its launch, Zalo has consistently broken domestic records thanks to its steady stream of upgrades and rising reputation as a “super app.” It is predicted further to dominate the Vietnamese market in the following decade.
In Vietnam, 75.8% of people aged 16 to 64 utilized Zalo in 2020, beating out Facebook Messenger’s 76.5%.
Why are Vietnamese constantly on Zalo?
Zalo has developed from a simple texting platform to a full-featured lifestyle app over time.
By providing entertainment and convenience, Zalo has successfully incorporated itself into the daily lives of Vietnamese people, including platform-exclusive games, payment capabilities, and personal task planners. Through Zalo Diary, which functions as a newsfeed akin to that of Facebook, where posts may be remarked on, liked, and shared across other social networking platforms, users can share gaming successes or promotional deals with their friends.
As a result, Zalo is highly localized for Vietnamese users and has many functions. The app’s natural language processing engine automatically proposes stickers when users talk in Vietnamese, depending on the keywords typed. Other mobile messaging applications, including Telegram, have not yet attained this level of localization.
Zalo’s sticker packs are also regularly updated to reflect current events, such as the collection of stickers that was released to promote awareness of COVID-19. Because of how well its translated content has connected with users, Zalo has become the go-to messaging service in both social and business settings.
Some viewers anticipate Zalo to surpass the likes of social media behemoths like Facebook and YouTube in terms of overall popularity, given how extraordinary its growth has been in Vietnam. The evidence already indicates local dominance: among Gen X, Gen Y, and Gen Z users, Zalo regularly placed among the top 3 most popular social media platforms in the nation from 2020 to Q1 of 2021 (with Facebook and YouTube).
Limit the number of virtual customers: Most are real users because they need a different phone number to confirm account registration. Therefore, sellers will be more assured about the authenticity of real customers and quickly advise and introduce goods, avoiding many fake orders.
Simple customer access: Shop owners can create an online store on the Zalo application. Because currently, the Zalo shop has an interface and features designed to be convenient for selling on mobile phones.
Free customer care: Shop owners can text and call customers completely free of charge. In addition, you can also send bulk messages to customers to inform them about promotions or update new product information quickly.
Improved interface and features to effectively serve online sales on mobile phones and computers.
Zalo’s superior support policy: As a Vietnamese application, Zalo provides good support for domestic store owners, businesses, and advertisers.
Your Zalo sales post should consider the most appropriate content, frequency, images, and posting time to gain more attention from customers.
About posting time: Normally, the ideal posting time will range from 7:30 – 8:00, 11:00 – 12:00, 13:30 – 14:00, 16:00 – 17:30, 21:00 – 22:30. This is the time when people are online the most and interact most effectively, you should take advantage of this time to attract customers.
About images: You should invest in taking beautiful, high-resolution, sharp photos of the product to stimulate viewers’ interest in your product. If you can create a logo for your shop, add product photos to help customers remember your brand longer.
Posting frequency: you should not post too much, nor should you post too little. The frequency should be two sales articles daily to keep a stable interaction. The article’s content should be diverse, not repeated, and add icons to illustrate the article more vividly.
Building a reputable brand
Selling online on Zalo needs the most credibility to attract and create customer trust. Shops that sell quality products, reasonable prices, and thoughtful customer consultations will have more opportunities to close more orders and expand their customer base.
In addition, you should promote your Zalo shop brand on all communication channels, such as Facebook, Website, and Email marketing, etc., so that customers know and care, follow your shop, and reach them.
With a common website chat tool like live chat, if integrating into the website needs a lot of steps and help, for Zalo, this is much simpler.
In addition, when using Zalo chat, users can continue to chat, exchange, or stay connected with web admins even after leaving the website. That is thanks to the message storage feature in the customer’s Zalo application.
Finally, another plus point for the website management team is to use the Zalo chat dialog to help customers like and share the fan page without having to link to the same fan page.
In short, integrating Zalo chat into the website is a smart and economical way. They are free, so why not take advantage of them?
By adding a channel to your sale and marketing funnel, below are some biggest benefits your business can utilize:
Chative understands that, for businesses, Zalo is one of the most potential channels to help them reach and maintain interaction with target customers. As an omnichannel online messaging platform, Chative will leverage Zalo to drive growth for our partner businesses.
For those reasons, Chative has integrated Zalo into the platform’s omnichannel system to help business people/enterprises to maximize sales efficiency on Zalo, simplify the order management process, and store customer information from many different sales channels.
Zalo channel is about to be launched, so don’t miss the opportunity to experience Chative for free here.