UTM Builder
Generate UTM parameters easily for your marketing campaigns. Track your campaign sources, mediums, and other parameters effectively.
Enter campaign details
Generated Meta Tags
Generated UTM URL will appear here
Why Use Our UTM Builder?
Easy to Use
Simple interface to quickly generate UTM parameters for your URLs
Campaign Tracking
Track the performance of your marketing campaigns effectively
Google Analytics Compatible
Generated URLs work seamlessly with Google Analytics
How to Create UTM Parameters
Enter Website URL
Start by entering your base website URL
Add UTM Parameters
Fill in the required UTM parameters (source, medium, campaign)
Add Optional Parameters
Optionally add term and content parameters for more detailed tracking
Generate and Copy
Generate your UTM URL and copy it to use in your campaigns
About UTM Parameters
UTM parameters are tags added to URLs to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were originally created by Google Analytics but are now an industry standard for campaign tracking.
These parameters help you understand where your traffic is coming from and how effective your marketing campaigns are.
- Source (utm_source): Identifies which site sent the traffic
- Medium (utm_medium): Identifies what type of link was used
- Campaign (utm_campaign): Identifies a specific product promotion or strategic campaign
- Term (utm_term): Identifies search terms
- Content (utm_content): Identifies what specifically was clicked
Frequently Asked Questions
What are UTM parameters?
UTM parameters are tracking variables that you can add to your URLs to measure the effectiveness of your marketing campaigns in Google Analytics.
Why should I use UTM parameters?
UTM parameters help you track where your website traffic is coming from, which campaigns are most effective, and how users are finding your content.
Are UTM parameters case sensitive?
Yes, UTM parameters are case sensitive. It's recommended to use lowercase consistently to avoid tracking issues.