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How Smart Communication Solve Business Challenges In The Digital Era

How small business is struggling to grow

Small businesses face a variety of problems throughout their initial few years of operation. Some are harder than others to overcome, and according to the US Bureau of Labor Statistics, over 20% of small firms fail within their first year. By the end of their fifth year, half of them have failed, and by the tenth year, it’s up to 80%.

With those survival statistics, it’s easy to see why many are nervous about their first few years in business. Let’s look at some of the challenges your company might face in the course of doing business, especially in light of the current Covid-19 outbreak.

Source: Shutterstock

Missing that personal connection and touch

Let’s face it, every business wants leads.

However, often in our haste to reach as many people as possible, we overlook the importance of making personal connections. This leads to sending a burst of canned emails or messages which have the same investment content.

When prospects view that mail, they are aware that it was sent to thousands of other people, and the connection is broken before it can even begin.

When you add in consumers’ suspicion of the constant barrage of advertising, it’s a formula for catastrophe if you’re doing these steps.

Lead generation failure

Another issue that most small businesses have is lead generation, or more precisely, generating enough leads to keep the sales crew busy. Marketers agree that this is a top goal, yet 58% say lead creation is a major challenge for business executives.

As a result, creating leads that are both high in quantity and high in quality is a critical goal. You can’t tell which of your lead-generation strategies are working and which aren’t unless you have hard data. Raw intuition or anecdotal evidence is insufficient.

You will need a lead generation engine that turns website visitors into prospective customers and provides a steady stream of sales prospects while you sleep.

Delighting customers

Customer satisfaction is also a great goal, but why?

  • Customers are more likely to make more purchases if they have a positive service experience, and loyal customers are more likely to spend more.
  • Happy customers bring more customers. You can leverage the word-of-mouth marketing effect to get new clients for free.
  • It is 5 times less expensive to keep an existing, satisfied customer than to find a new one.

Unfortunately, as a small business, delighting clients in the way they wish can be difficult. It can be difficult to keep up with and resolve client complaints if there aren’t enough staff or dedicated service teams. 

Businesses also lack a thorough knowledge of why customers picked them and what they truly require. Furthermore, they do not establish precise expectations at the outset of the engagement in order to identify the constraints and efforts required to make it a reality. Finally, what they generally overlook is developing new ways for firms to give unexpected extras that go above and beyond.

Increasing brand awareness

How will your customers buy from you if they don’t know who you are? 

According to statistics, 70% of brand managers believe that creating an audience is more valuable than direct sales in terms of success.

This focus is partly due to the fact that increase brand recognition helps to establish trust with your audience, as well as help them identify your brand with your products and services, all of which help to drive sales and build a loyal client base.

As a small business, the majority of your hard work, failures, and rejections are likely due to a lack of capital and resources, making it difficult to develop programs to please and attract new clients.

Bring a satisfied communication – The very first way you should do to step on challenges

Source: Business Pro Tech

Good communication is the basis of every successful relationship. It’s reflected in people’s daily life as well as all in the business landscape.

While the way businesses engage and communicate with their customers has swiftly developed over the last decade, the year 2021 ushers a new, almost totally virtual era of customer contact.

As a result, the necessity to adapt to appropriate communicative mediums is as important as ever for smaller enterprises that rely on more intimate ways of client connection. Below are some points you may consider to change the communication way with your customers to build a long-lasting relationship.

Personalize communications

When it comes to communication, each consumer has their own level of comfort and compatibility. Keeping this in mind, it’s critical to figure out how each of your clients prefers to contact and collaborate with you, whether through live chat or support email.

The bottom line is to keep track of which communication channels work best for certain clients and to stick to their preferences for as long as possible.

Surprisingly, live chat is a tool that can adapt all of these requirements but still gets a high satisfaction rate from customers with 73%. (G2’s Facebook Chatbots Guide)

Fast response and thorough follow-up

It’s critical for your small business to give quick and efficient responses to all inquiries, in addition to making customer service more accessible. We can also see how important it is to have constant and transparent communication.

Enlisting live chat on the website with automated customer support services can also provide clients with 24/7 emergency support for any critical demands they may have.

Cover all the channel bases 

Your business should be prepared to accommodate how all of your clients choose to communicate. That may necessitate expanding your current communication services.

Here are some examples of prominent and popular CCM sources: 

  • Phone
  • Email 
  • Video chat (Zoom, Google Hangouts, Facetime, etc.) 
  • Social media (Facebook, LinkedIn, Instagram, TikTok, etc.)
  • Texting 
  • Live chat
  • Customer relationship management (CRM) software

Among them, a live chat app helps your business increase customer care presence, then more inclusive leads and customers alike will engage with you.

Keep your website relevant with useful content 

A small business’s website is the channel closest to its brand and can be used to communicate with both existing and potential customers.

Nearly half of small businesses (47%) use their website to connect with customers.

This enables the website to serve as a “hub” where clients can find all of the information from the company’s communication initiatives in one location.

Your website’s content should be optimized for the intended user, which means it should be compatible with both desktop and mobile viewing, include visuals, be formatted to accommodate how people read content online and cater to the users’ interests.

You should always optimize your material for the web.

Facebook Chat Plugin is a good choice for your business 

Source: Webwise

As mentioned earlier, encouraging communication is the most successful and important strategy that small businesses should consider using. Furthermore, whether you are an individual or a corporation, live chat is the way of communication that everyone employs this decade.

Hence, Chative’d love to introduce the Facebook Chat Plugin, a messaging tool that can help you handle the majority of your client communication difficulties.

With this kind of live chat on website, you can interact with your consumers via any channel they like. Besides, they can use that information to create an unforgettable experience.

In today’s digital age, it’s definitely the right time businesses give a re-look at their customer service strategy and decide to improve customer experience. With Facebook Chat Plugin, speedy, personalized, and real-time support is all-on-your-hands.

Get started with Chative for free

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Kate Tran

Kate Tran is a story-teller and a marketer at Chative. Her passion is to bring knowledge of chatbot trends to everyone. Despite of her busy schedule, she always makes time to read novels at the weekend.